About Swell
We are not just trainers. And we’re not just consultants.
At Swell, we teach and build — combining strategic insight, technical expertise, and real-world experience to deliver measurable results.
Over the years, we’ve worked with companies of all sizes — from growing startups to large corporations — designing training programs, building custom apps, and transforming how teams use data to make decisions.
What makes Swell different is our dual commitment:
We believe the best way to master a platform is by applying it to real problems. That’s why we bring hands-on experience from complex client projects into the classroom — and bring a teaching mindset into every consulting engagement.
Why choose Swell?
Whether you’re looking to upskill your team, build a tailored solution, or rethink your use of data and AI — we’re here to help.
Let’s talk
If you think we might be a good fit, get in touch.
We’re happy to discuss your challenges and explore how Swell can help.
About Nuno Nogueira
My background is in business management and corporate finance, but for the past decade I’ve been working at the intersection of technology and strategy.
I specialize in the Power Platform — particularly Power BI, Power Apps, and Power Automate — and I’ve helped dozens of organizations improve how they manage, report, and act on data.
I’m passionate about combining data, design, and decision intelligence to create elegant, practical solutions that empower people and teams.
Want to learn more about my work or get in touch?
Check my LinkedIn profile.

News From My Blog

AI in Management: Why Structural Thinking Still Matters for Better Decisions
AI in management is transforming how businesses analyse data and explain complex events. But there is a problem: explanation is not the same as understanding. AI can generate insights instantly. What it cannot replace is structural thinking in management. Without it, even the most advanced tools fail to produce real…

Artificial Intelligence in the Workplace 2026: Augmentation vs Replacement
Artificial Intelligence in the Workplace The future of work will not be decided by how many people Artificial Intelligence replaces. It will be decided by how much more useful it makes them. I believe that strongly enough to say it plainly: most managers are asking the wrong question. They ask,…

Commercial discount strategy: where value is created and where it’s quietly destroyed
A commercial discount strategy supported by machine learning can transform causal pricing decisions. Most commercial discounts destroy value. Reporting simply fails to show it. When sales increase after a campaign, the conclusion seems obvious: the discount worked. Revenue went up, conversion improved. The dashboard confirms the intuition. This is where…
