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Estratégia de desconto comercial: onde o valor é criado e onde é silenciosamente destruído

commercial discount strategy

A commercial discount strategy supported by machine learning can transform causal pricing decisions. Most commercial discounts destroy value. Reporting simply fails to show it. When sales increase after a campaign, the conclusion seems obvious: the discount worked. Revenue went up,…

  • Nuno Nogueira
  • 2 Março, 2026
  • Blog

Ginásio de IA: Treinar a Capacidade Cognitiva para a Inteligência de Decisão 2026

AI Gym Training Cognitive Capacity for Decision Intelligence

AI Gym is about training cognitive capacity in an age where artificial intelligence amplifies everything. We have more data, more dashboards, more automation yet better decisions are not guaranteed. The real bottleneck is no longer information. It is cognitive clarity.…

  • Nuno Nogueira
  • February 19, 2026
  • Blog

Otimização de Preços de Hotéis: Agentes de IA "Burros" (Parte 4)

AI AGENTS

Most discussions about AI agents start from the wrong premise: that an agent should be intelligent, reason autonomously, and make decisions. This is precisely what makes most agents unfit for real business use. In this pricing system, the agent does…

  • Nuno Nogueira
  • January 9, 2026
  • Blog

Da intuição à inteligência: Construir um agente de precificação hoteleira (Parte 3) – Leva-me para a nuvem.

At this point, we have a disciplined conversational agent that recommends hotel room prices backed by a machine learning model trained on historical hotel data. No intuition, no heuristics, and no AI hallucinations. While this setup already delivers strong pricing…

  • Nuno Nogueira
  • Dezembor 19, 2025
  • Blog

Da Intuição à Inteligência: Agente de Preços Hoteleiros: (Parte 1)

Let’s build an agent for optimizing the pricing model of a hotel. Instead of fragmented decision processes and data, let’s create a system to maximize occupancy and revenue. This system should adapt to the hotel’s data and the market pricing…

  • Nuno Nogueira
  • December 9, 2025
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